I believe we should know that when we went to the famous brand shopping mall to buy clothes, pants and shoes a few years ago, the handbags used for packaging by the shopping guide were basically plastic. Using a kraft paper bag, what's going on?
1. As a new type of Eco-friendly material, kraft paper bags have the advantages of being easily decomposed and recyclable. As an international enterprise, the choice of kraft paper bags is also to comply with the trend of social environmental protection.
2. Kraft paper bags, compared with other paper bags (such as white cardboard bags, black cardboard bags, special paper bags), have cheaper attributes. As a fast fashion brand enterprise, the maximum cost control has always been a priority. .
3. In terms of cost, the biggest difference between fast fashion companies and the luxury industry is the appearance of paper bags. The success of ZARA, the rapid change of styles is its core competitiveness, which is where it needs to pay a lot of money for research. The Zara paper bag only appears as a convenient function to carry, and the technical requirements are very low. Often a simple monochrome printing can fully achieve its own goal, and the kraft paper bag is the most affordable combination of monochrome printing.
Contrary to this is the luxury industry, those paper bags whose various processes are so complicated that they make you dizzy, these processes cannot be achieved with kraft paper bags.
This is why I think Zara uses kraft paper shopping bags.
In fact, we have also seen that more and more domestic companies are also using kraft paper bags, such as Anta, Li Ning and so on.
In one respect, the kraft paper bag responds to the call for environmental protection, on the other side, it is also considered for customers. Compared with the plastic bag, the quality of the kraft paper bag is obviously better, and the number of times of recycling should be more.
Post time: Sep-21-2022